Building trust, clarity, and joy into every celebration — with technology and heart.
Why the events industry needs structure — and how Ekatraa addresses it.
Celebrations
From venue to every detail
Memories that last — planned with care on Ekatraa.
360°
Event view
Grand spaces & fine details — one platform.
Ekatraa Assistance Private Limited is an independent platform designed to bring structure, transparency, and trust to an otherwise fragmented and unorganized event services ecosystem.
We are not an event management company. We do not execute events, manage vendors, or act as service providers. Instead, Ekatraa operates as a neutral intermediary and planning partner, creating a structured bridge between users and vendors while maintaining complete independence.
What We Do: Planning an event today often involves navigating an unstructured market—unclear pricing, inconsistent vendor reliability, lack of verified information, and time-consuming coordination across multiple platforms. This complexity leads to inefficiencies, confusion, and avoidable delays.
Why Choose Ekatraa: When you choose us, you are not just making a deal — you are choosing a partner who stands by you at every step, till the completion of your event without any additional cost.
India's digital opportunity
India’s e-commerce market is rapidly expanding, projected to grow from over $150+ billion today to $350+ billion by 2030, driven largely by Tier-2 and Tier-3 cities. At the center of this shift is Bhubaneswar, Odisha—a fast-emerging digital hub with rising internet adoption, growing startup ecosystems, and increasing consumer demand.
Yet, one of the country’s largest service sectors—the events industry, valued at ₹1.5–2 lakh crore ($20+ billion)—remains highly fragmented and largely offline. In regions like Odisha, this ecosystem alone represents an estimated ₹5,000–8,000 crore market, with strong annual growth of 15–25%, driven by weddings, social functions, and corporate events.
Despite this scale, the industry continues to face:
As digital adoption accelerates—especially in cities like Bhubaneswar—there is a clear opportunity to bring e-commerce, artificial intelligence, and structured platforms into a sector that has remained largely informal.
This is not just digitization—it is market transformation.
By structuring and digitizing event planning:
Even a 5–10% digital penetration of this industry translates into a multi-billion-dollar opportunity.
Starting from Bhubaneswar offers a strategic advantage:
The convergence of India’s e-commerce growth, rising digital-first cities, and a fragmented events industry creates a uniquely timed opportunity.
This is not about improving an existing system. It is about building a new, structured, digital-first marketplace for events—from the ground up.
Three forces at play
India's E-commerce
~$350 billion by 2030 — digitized and structured
India's Events industry
Total size — $20+ Billion Analog, unstructured
Bhubaneswar
The pilot city · Events industry size ₹5,000–8,000 crore · unstructured · no digitization
One platform, two powerful apps — for everyone in the event ecosystem.
For customers
Plan your events with ease. Browse verified vendors, compare prices, book services, and pay securely — all in one app. From intimate gatherings to grand occasions.
User app — screens
Screens preview — coming soon.
For service providers
Grow your business with Ekatraa. Get verified, receive enquiries, send quotations, and manage bookings — all from your phone. Join a trusted ecosystem.
Vendor app — screens
AI, language-aware guidance, trusted vendors, and clear execution from first idea to the big day — built for how India plans events.
A conversational, agentic AI that works in English, Hindi, Odia, and other major Indian languages. It helps with event planning and budgets, shortlists and compares vendors, and can organise follow-ups and next steps on your behalf so nothing important is missed.
1 / 5
A diverse group with one goal: making your events unforgettable.
Founder & CEO
Ex Corporate Leader · Age 46
~20 years of leadership experience with global corporates including PepsiCo, Cadbury, Nivea, and Diageo. Proven track record in business growth, strategic planning, revenue growth, negotiations, and high-performance team building.
Co-Founder & CTO
Age 38
15+ years at Wipro leading large-scale IT and digital transformation programs. Deep expertise in Agile/Scrum/Waterfall delivery, enterprise platforms, vendor management, and risk mitigation.
Chief Consultant
Retired OIS · Age 70
Last worked as GM DIC, Odisha. Expertise in MSME policies, regulatory compliance, and funding frameworks.
CMO
Young Female Entrepreneur · Age 41
Digital Marketing and Editing Engineering background. Experienced in increasing website traffic.
CFO
Passionate Young Commerce Graduate · Age 22
Cleared CA, CMA, CS Foundation. Strong expertise in Taxation, Audit and other financial guidelines.
Ekatraa is digitizing a massive, fragmented industry.
Contact Us